The Independent Record is reporting that UM-Helena believes it will cost as much as
$202,950 to change the name of the institution from to the unwieldy (and unloved) Helena College University of Montana.
Included in the cost projections are:
- $4,700 (not a typo) to develop a new logo.
- $8,000 for web development.
- $5,400 for hallway benches.
Let’s ignore for a moment the awkwardness of the new name, which does little to distinguish the school and more to make it seem like it’s two separate institutions. Let’s ignore the fact that the school already changed its name, leaders then arguing that the new name was vital to the school’s identity and future success.
Let’s just do the math.
According to the soon to be defunct UM-Helena web site, a full time student taking 15 credits pays $1530.60 a semester to attend the school. For the expense of rebranding the school, 132 students could receive a full semester of paid tuition at UM-Whatever the Hell It’s Called.
If the purpose of these institutions is to serve the interests of Montana students and not to enrich brand consultants and burnish the ego of administrators, wouldn’t that be a better way to spend the money? An excellent way to promote the institution?
And finally, the new logo’s on me. Put the $4700 towards educating someone.