Roy Brown thinks he lost the election because he didn’t have enough money:
Republican Roy Brown says he lost by a 2-1 margin to Gov. Brian Schweitzer because the Democrats had more money to spend and used it on false attacks.
His own campaign’s money was primarily used for television spots that built his own image.
I must have missed those ads. Instead, Brown seemed to spend most of his time claiming that Montana’s economy, energy development, and future were much worse than reality. Hard to imagine that message didn’t catch on better.