Apparently Larry Sabato doesn’t talk about television, but fortunately for reporters desperate to either make or fill a story, Robert Thompson, a professor of television from Syracuse is available.
Discussing the movie "The Omen" he offers these insights:
"Normally, a marketer is going to be very, very wary about using the devil."
"But 666 has really emerged in the popular culture as a funny thing you bring up when you’re talking about a kid misbehaving on the playground, you say ‘I bet this one has a 666 on his scalp’," he said.
You know, those wacky kids. I actually lost count the other day the number of times I heard one student say to another: "I bet this one has a 666 on his scalp."